DatsMe is an innovative online platform focused on health and prevention, leveraging advanced genetic tools.
The primary aim is to empower individuals to gain deep insights into their physiology and make simple lifestyle adjustments, all supported by insights derived from their genetic makeup.
Their mission is to provide people with the tools they need to optimize their well-being and promote a healthier life, through personalized understanding of their genetics
DatsMe is an innovative online platform focused on health and prevention, leveraging advanced genetic tools.
The primary aim is to empower individuals to gain deep insights into their physiology and make simple lifestyle adjustments, all supported by insights derived from their genetic makeup.
Their mission is to provide people with the tools they need to optimize their well-being and promote a healthier life, through personalized understanding of their genetics
Design
I facilitated multiple meetings with senior management to meticulously ascertain the precise brand essence, purpose, and values they sought to convey. These discussions were instrumental in shaping the brand identity.
Subsequently, the focus shifted towards implementing the corporate design, developing packaging, designing the website, and crafting social media content for the product.
These were the different design tasks that I developed during one year in the company:
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Marketing Strategy
Once the design was finalized, our efforts shifted towards enhancing the website’s SEO and launching SEM campaigns. Concurrently, we devised social media campaigns to bolster visibility and established a storefront on Amazon to broaden our market reach.
As the company experienced significant growth, we advocated for expansion into additional international markets.
These were the different design tasks that I developed during one year in the company: