Our content creation process was conducted on a monthly basis, tailored to align with prevailing commercial priorities and scheduled events for each month. This adaptive approach enabled us to remain agile in response to market dynamics and evolving customer preferences, ensuring the continued relevance and resonance of our content. Through ongoing evaluation and refinement of our content strategy, we adeptly addressed the evolving needs of our audience while consistently advancing our organizational goals.
Example of a high content creation budget
1. Own work: – Create central idea – Thematic groups around the idea – Plan pillars, group pages, interrelate them. -Create organic content plans for all platforms. – Set up workflows, templates and dashboards
2. Video content – Launch a video series with the company – Record videos with Riverside – Edit videos with Descript and Opus Clip – Reuse videos on Youtube, IG and LinkedIn
3. Written content: – Write 4 blogs with the person we hire as a freelancer. – Optimize with Sufer and Semrush -Add the videos to the blogs – Publish articles and set up optimization reminders every 6 months – Reuse articles in different types of publications
After creating the content:
– Perform A/B testing on different visual elements such as images, colors or layouts to identify the most effective graphics to engage your target audience.
– Analyze the performance metrics of each piece of content to refine your graphic content strategy and optimize future visual elements for better results.
– Send Beehiu Newsletter with top-notch content
– Create a gallery of evergreen content to use
– Establish MK and Linkbuilding relationship (free)
– Launch thought leadership ads on LinkedIn (evergreen content)
After creating the content:
– Perform A/B testing on different visual elements such as images, colors or layouts to identify the most effective graphics to engage your target audience.
– Analyze the performance metrics of each piece of content to refine your graphic content strategy and optimize future visual elements for better results.
– Send Beehiu Newsletter with top-notch content
– Create a gallery of evergreen content to use
– Establish MK and Linkbuilding relationship (free)
– Launch thought leadership ads on LinkedIn (evergreen content)
* This is an outdated example of how the budget would be distributed for content creation for this project and in which types of platforms. Each budget and strategy varied depending on the company’s stage, business objectives, and current events. *
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